About Konector
Konector is a place where companies can easily find and communicate with most influential bloggers who run the best blogs.
We have heard people say that we are like "LinkedIn for bloggers" - which is a great description of what we do. We are the connector for blogs and bloggers. The bloggers who work with us currently attract 103,062,900 combined visitors a month and 245,993,867 page impressions.
What some of our customers have said about working with us:
"Probably the easiest way to contact the most influential bloggers. Within a day I had an immediate and positive response." Chris Billis, co-founder of CoralActives.
"Lancome has been doing a lot of outreach with the beauty blogger community, but without being sure which blogs have the biggest audiences. We are glad to learn about the people getting the real traffic," Kerry Diamond, VP Public Relations, Lancome.
"Konector was absolutely the best money we spent on our first campaign," Eric Butz, Managing Partner at Suicide Fantasy Sports.
"Konector is an excellent service. What would have taken hours of research and planning, Konector was able to pull together for me in a matter of minutes. The responses from the bloggers were also extremely positive. I would recommend this service to anyone interested in social networking." Alex Webster, VP Marketing and Internet Sales, Baby Quasar.
"We used Konector to get feedback from the bloggers before we even launched Inque. The response we got was invaluable for our product development and relationship building. I highly recommend it." Kevin Yeager, mSkinz and Inque.
"Excellent insight into the gadget blogosphere, and a great tool for our influencer marketing strategy." Alex Petrov, Just5.
Here is an example of how a company would use Konector:
Kerry works in the marketing department for a beauty company in LA and they have just launched a new lipstick. She is on a tight budget and she knows the most cost effective way to generate brand awareness to millions of beauty fans is through word of mouth and influencer marketing.The Difficulty
Kerry wants the top beauty bloggers to review her new brand, but she doesn`t know which bloggers would be willing to write a review about her lipstick and accept a free sample. It would take days to find these bloggers and communicate with each of them individually. She may send the product to the bloggers who are not interested in lipstick, wasting money and time.
The Solution
Using the Konector service, within minutes Kerry can send out a single message to a large group of bloggers who want to review the latest lipstick, asking them if they would like a free sample. The message is received by the bloggers and the communication is now between Kerry and the bloggers. We have done our part - Konector has connected Kerry with the top beauty bloggers - saving her days of work.
Real World User Cases:
HP and ivyworld worked with 31 of the best tech bloggers to promote their HDX Dragon notebook. The promotion lasted a month, with each of the top bloggers giving away one of the 31 notebooks a day. The result of the campaign was an immediate 85% increase in sales, a 15% increase in traffic to hp.com, and a 10% increase in sales across all HP consumer PCs.
Ralph Lauren and 360i created buzz in the blogosphere about the launch of Ralph Wild, a fragrance aimed at females aged 15-25. Product samples were sent to the best beauty, fragrance and fashion blogs, and product giveaways and contests were run on a few of the top blogs - helping to increase brand awareness and engaging consumers on a personal level. The results: over 2.7 million impressions were generated, nearly 10,000 entries were submitted for the product giveaway contests, and over 80% of placements included an image related to the brand.
We also offer detailed analysis about the best blogs
Then we can offer you our Konector Insight which shows the audience profile and site statistics for each of the top blogs. This includes demographics and personality traits of their visitors, which is useful for finding influential bloggers in specific vertical markets, and for online behavioral targeting.Then you will be able to find a list of the best blogs matching the demographics you have defined. We will also provide you with detailed site statistics, including monthly visitor numbers and page impressions, for each of the top blogs. Those bloggers with a large number of Twitter followers, Facebook friends and YouTube fans will be highlighted too.
