A Best Not a blog Blog

THE LOOK is the exciting new network from Alan Mruvka, co-founder of E! Entertainment Television and Executive Producer of USA Network’s “Pacific Blue,” basic cable’s highest rated one-hour drama at that time.

Something not commonly know about THE LOOK:
Created for women, THE LOOK covers everything celebrity from fashion and beauty, to lifestyle and fitness. Through its numerous fashion and beauty experts, THE LOOK editorial team gives the audience an inside perspective into the world of celebrity lifestyle. THE LOOK is really three sites in one, an online network, a daily editorial and photo site, and an ecommerce store. As a network, THE LOOK features four original series including: "On the Scene," "Fashion Diva," "DIY: Do It Yourself," and "Beauty School." Viewers can find these series online at thelooktv.com and in the future on cable, satellite, syndication, mobile and in the international markets. As an editorial and photo site, THE LOOK features hundreds of articles and celebrity photos updated daily. In addition, each celebrity photo is enhanced with an ecommerce rollover capability that allows the consumer to purchase similar items to those worn by the celebrity in the photo. As an ecommerce store, THE LOOK offers hundreds of fashion, beauty and lifestyle products for sale on the site, both name brands and celebrity brands.

THE LOOK in the press:
"Beauty & Fashion Site Marries Celebrity Mania With E-Commerce" The Rose Sheet. "E! pioneer back with The Look Online network also includes fashion programming" The Hollywood Reporter