La Carmina is a Fashion Blogger who specializes in fashion, japan, alternative, culture, tokyo, street style, beauty, travel, makeup, hair, clothing
La Carmina (http://www.lacarmina.com) is a professional Japan/Goth/alternative fashion and culture blogger. She is the most popular English-language blogger and expert on Japanese Gothic Lolita Punk fashion and Visual Kei / J-rock. She has worked with h.NAOTO, Marui One, Miyavi, X Japan, Dir en Grey, Versailles and more.
La Carmina is also a TV host & arranger, coolhunter, author of 3 books (Penguin USA and Random House), and journalist for CNNGo.com, LA
Weekly and Huffington Post. Her popular blog - www.lacarmina.com/blog - has been featured in major publications (The New Yorker, Washington
Post, WWD, Cosmopolitan, Village Voice, Time Out New York, LA Times). She has appeared on The Today Show and co-hosted an episode of Bizarre
Foods with Andrew Zimmern for Travel Channel, which airs in 75 countries. NHK Japan filmed a documentary about her work; recent TV hosting and arranging credits include Dutch Pepsi, Sony Australia, Canal Plus France, Norway TV and CNN International in Tokyo.
Something not commonly know about La Carmina:
La Carmina in the press:
✷ La Carmina’s popular blog on alt fashion and subcultures –
http://www.lacarmina.com/blog - has been featured in major
publications including The New Yorker, Washington Post, WWD, Village
Voice, Time Out New York, LA Times, Fox News. All press clippings are
✷ Her blog (http://www.lacarmina.com/blog) receives a half million
unique page views per month.
✷ Demographics: 75% female, 25% male. Age: from 13-44, mostly in the
18-24 range. Most are in the United States, Canada, UK, Australia,
✷ She is active on multiple social networks and has 20,000+ fans on
her Twitter, Facebook pages and MySpace. Her YouTube Partner channel
(http://www.youtube.com/user/lacarmina) is the #40 most subscribed
Guru page. She has over 4000 subscribers on her mailing list and RSS.
✷ A selection of photos - http://www.lacarmina.com/photos.php
✷ La Carmina on Wikipedia: http://en.wikipedia.org/wiki/La_Carmina
Welcome to my Spookyville! I chronicle my alt fashion and travel adventures on my La
Carmina blog (http://www.lacarmina.com/blog) -- Japanese Goth Punk fashion, alternative
subcultures, young Visual Kei boys and cute earless cats.
I split time between Tokyo, LA, Vancouver, and wherever my work in TV hosting and
travel writing takes me. I’m a journalist for CNNGo and Huffington Post Travel, and wrote
three books including Cute Yummy Time (http://www.lacarmina.com/cookingcute.php)
and Crazy Wacky Theme Restaurants: Tokyo (http://www.lacarmina.com/
My “First Mate” and I run a coolhunting / trend consulting / promo and TV fixing
company: La Carmina & The Pirates. The team specializes in cosplay, Goth, burlesque,
LGBT, Jpop and underground culture. (http://www.lacarmina.com/pirates)
I host and arrange travel TV shows, mostly in Tokyo. Credits include Travel Channel’s
Bizarre Foods, Canal Plus France, NHK, Sony Australia, Norway TV, Belgium TV, Dutch
Pepsi. The site was launched in September 2007
History of the blog
When I began my blog in September 2007, I was Yale Law student at crossroads -- I needed
to be in a more creative field. Blogging was the perfect way to share my love of Harajuku
fashion and subcultures. Upon graduation, I had 2 books (Random House, Penguin) and other projects in the works, so I decided to pursue this road instead. And never turned back. I grew up in Vancouver with
no media/entertainment connections whatsoever, so my blog let me break into tight-knit
industries such as TV hosting. Every day, I’m amazed at the opportunities that arrive in my
inbox; my adventures keep getting weirder, and I love it!
Future plans for the blog
I am very lucky that all my work revolves around my passions -- for youth subcultures,
Gothic, Japan, alternative art and expression. I feel fortunate I am able to work in a variety
of mediums, such as writing and TV hosting. I love every aspect of my work.
However, I feel I’ve only gotten started -- there’s so much more I’ve yet to accomplish. I
want to continue with the TV hosting, and work in a variety of creative media. I'm currently in talks with a major producer and network to host my own TV show.
Five years ago, I couldn’t possibly have imagined I’d be in the place I am now. I hope that
five years from now, I’ll have evolved as much. Or more.