Nadine Jolie has had the success most bloggers dream of
Nadine Jolie’s life is inspirational to thousands of bloggers out there. You may have seen her on The Today Show, heard her on the Glenn Beck Program or read about her in Cosmopolitan magazine. She has had the success most bloggers dream of - and that is why she is a featured blogger on Konector.
According to the “Client-Agency Economic Outlook Survey” from Reardon Smith Whittaker, 69% of US marketers spent more on social media over the last year - and 21% of them spent significantly more.
This is an interesting article by Neil Budd on how the crackdown of behavioural targeting by regulators will impact the quality of online journalism. The argument is strong - the more you know your audience, the more you can personalise your content to write better articles.
New guidelines, expected to be approved late this summer, will allow the Federal Trade Commission to go after bloggers, as well as the companies that compensate them, for any false claims or failure to disclose conflicts of interest. It would be the first time the FTC tries to patrol systematically what bloggers say and do online.
http://www.google.com/hostednews/ap/article/ALeqM5j6DZ0gpsCSwquntzof4FR4...
The British high court has made a ruling that will have a significant impact on thousands of bloggers who want to keep their identities secret.
http://www.guardian.co.uk/media/2009/jun/16/nightjack-blogger-horton
A very interesting blog by Josh Bernoff, the co-author of “Groundswell: Winning in a World Transformed by Social Technologies". He takes a look at sponsored conversations and discusses the ‘When and how to Pay a Blogger’.
Here are some more great stats and data from the world of social media marketing.
• Using the latest figures from the leading market research companies and using a growth rate of 25% year on year (provided by comScore) I estimate the global number of social network visitors to be just under 680 million
• Nielsen found that one in every 11 minutes online is accounted for by social network and blogging sites
The phenomenal increase in social networking is something that we all know about, however here are a few interesting facts and figures that show you how big it really has become:
• eMarketer estimates that 41% of the US Internet user population, equivalent to nearly 80 million people, visited social network sites at least once a month in 2008. By 2013 an estimated 52% of Internet users will be regular social network visitors.
