The Top 50 Fashion Blogs and Bloggers

The fashion blogosphere is far larger than we had initially anticipated. It has taken us 12 weeks and many man hours to analyse over 250 of the leading fashion blogs, but we have finally found the Top 50. Here is our press release.

So which top beauty blogger has a Guinness World Record for 'Joggling'?

I know we are not supposed to have our favourites, but it is hard not to like the straight talking Beauty Brains – and then we find out one of them has a Guinness World Record for 'Joggling'. Konector just had to find out more.

Who reads beauty blogs – and why?

London 01 October  The top 50 beauty blogs have a combined readership of over 1.8 million people every month, and the majority of these visitors are Caucasian woman between 35-49 years old who live in the US. This is according to Konector’s Top 50 Beauty Blogs and Bloggers report which examines the demographics, amongst other measurements, of the leading blogs in the beauty industry.

Konector interviews Elessa from Pursebuzz

Konector interviews Elessa from Pursebuzz, who has been rated the most influential beauty blogger in the Top 50 Beauty Blog and Bloggers report. Her blog,, has been ranked sixth out of the top beauty blogs. She is the most popular beauty blogger on MySpace with 3,700 followers, she has over ten thousand followers on Twitter and one thousand friends and fans on Facebook. However Elessa’s greatest impact comes from her presence on YouTube. To date she has 141 thousand channel subscribers on YouTube, she has produced 395 videos that have been watched over 45 million times.

Looking for the Top 50 Fashion Blogs and Bloggers

Konector is looking for the leading fashion blogs for the 2009 Top 50 Fashion Blogs and Bloggers report – and we need your help!

Below is a list of leading fashion blogs already under review, but we know that there are many more out there. Have a look at the list and if there are any fashion blogs that you think are missing, please inform us in the comments section, or if you are the editor of a successful fashion blog, you can register with us.

Elessa uses YouTube to become the most influential beauty blogger

Elessa is the most influential beauty blogger. She is the editor of, the sixth most influential beauty blog, she also is very active on Twitter, Facebook and MySpace. However most of her influence is due to her popularity on YouTube. Elessa currently has 140 thousand subscribers on YouTube and has produced 392 videos which have been watched 44.5 million times.

Ketchum Conducts Survey of Women Bloggers

A recent Ketchum survey of attendees of BlogHer ’09, the largest gathering of female bloggers in North America, confirms that women bloggers are a growing channel of influence for marketing and public relations professionals to target as key influencers – but only if communications professionals do their homework first. Full article on Ketchum here ...

Why Starbucks is the top brand on Facebook

Starbucks has been racking up accolades in the digital and social media space. As of July 23, the coffee chain surpassed Coca-Cola as the most popular brand on Facebook, with more than 3.6 million fans, per, an independent blog that tracks the social networking site’s developments. It was also named the No. 1 “most engaged brand” in a report published by Altimeter Group last month. Full article on Brandweek here ...

Content Validation

Content creation and content dissemination have long been the preserve of, either people with something to say, or people with a way (or means) to distribute what they (or quite frankly what other people) say.

Those walls have come crashing down. Everyone has the ability to create content and distribute it, with relative ease. Of course distribution profiles still follow so-called “well-worn” routes. And on those routes sit content editors, and more recently, content aggregators.

Digital Spending Will Nearly Double in 5 Years

Josh Bernoff, co-author of "Groundswell: Winning in a World Transformed by Social Technologies", discusses Forrester’s latest five-year interactive marketing forecast. They found that 70% of the marketers surveyed expected the effectiveness of channels like created social media, online video, and mobile marketing to increase

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"Konector is an excellent service. What would have taken hours of research and planning, Konector was able to pull together for me in a matter of minutes." Alex Webster, VP Marketing and Internet Sales, Baby Quasar.

“Konector was absolutely the best money we spent on our first campaign,”
Eric Butz, Managing Partner at Suicide Fantasy Sports.

"We used Konector to get feedback from the bloggers before we even launched Inque. The response we got was invaluable for our product development and relationship building. I highly recommend it."
Kevin Yeager, mSkinz and Inque

"Lancome has been doing a lot of outreach with the beauty blogger community, but without being sure which blogs have the biggest audiences. We’re glad to learn about the people getting the real traffic."
Kerry Diamond, VP Public Relations

"Thanks for everything, the know-how you guys provide is definitely needed these days,"
K.H. Digital Marketing Professional, NY

"Excellent insight into the gadget blogosphere, and a great tool for our influencer marketing strategy."
Alex Petrov, Just 5

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