The Online Impact Factor

Konector is the official supplier of the Online Impact Factor™. It is used as a standard measure to show how much influence a publication has online.

The Online Impact Factor™ measures reach, frequency and interaction. In other words, how many people come to a site, how often they visit the site and how engaged they are when on the site. The Online Impact Factor™ is used by advertising, marketing and PR professionals who want to find influential bloggers.

Betsy Brown   Betsy Brown
 
A Few Goody Gumdrops
 
Fashion
 
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I was a Speech and Language therapist years ago. I have a Ma... read more
Judith   Judith
 
The Foodista
 
Food
 
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I'm a young, fun and opinionated chick, especially when it c... read more
Lipglossiping   Lipglossiping
 
Lipglossiping
 
Beauty
 
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I'm 29 years old and blog in my spare time. I'm full time s... read more
DaveKennedy   DaveKennedy
 
Slot Car News
 
Auto
 
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I specialize in showing product photos of the latest slot ca... read more
Robert Scoble   Robert Scoble
 
Scobleizer
 
Gadgets
 
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I'm a geek who loves trying and talking about technology.... read more
Lifecruiser   Lifecruiser
 
Lifecruiser Travel B...
 
Travel
 
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A very social & friendly couple that loves to travel to expe... read more
Danielle Swain   Danielle Swain
 
InsideOutDanielle
 
Beauty
 
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I'm an aspiring make-up artist, vlogger, blogger, MOD and lo... read more
Vince Burlapp   Vince Burlapp
 
burlapcars.com
 
Auto
 
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I share my time between my car blog, site and working as an ... read more
Rachel   Rachel
 
à la Mode St.
 
Fashion
 
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Modest fashionista, indie music and arts enthusiast, living ... read more
AmySherman   AmySherman
 
Cooking with Amy
 
Food
 
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Amy is best known as creator of the award-winning food blog ... read more
Joe Teh   Joe Teh
 
TechieLobang - News,...
 
Gadgets
 
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A photographer, technology blogger and an Internet Marketer.... read more
Donna   Donna
 
My Itchy Travel Feet
 
Travel
 
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Donna L. Hull is so obsessed with travel that it makes her f... read more
Jami N.   Jami N.
 
Bionic Beauty™
 
Beauty
 
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Hey! I’m Jami, alias ‘Bionic Beauty’. I am 33 years ol... read more
Adnan Ebrahim   Adnan Ebrahim
 
Car Throttle
 
Auto
 
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The life behind Car Throttle, Adnan took an interest in “l... read more
sioux   sioux
 
http://www.si-oux.co...
 
Fashion
 
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I am a fashion designer, I worked 17 years in large and medi... read more
Grace   Grace
 
La Mia Vita Dolce
 
Food
 
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I retired in 2003 from a very rewarding and successful 25 ye... read more
Judie Stanford   Judie Stanford
 
Gear Diary
 
Gadgets
 
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Hi, I’m Judie Lipsett, Gear Diary’s founder and Editor i... read more
Barbara Weibel   Barbara Weibel
 
Hole In The Donut Tr...
 
Travel
 
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My blog theme is: "Travel is a spiritual affair that delight... read more
Meli Pennington   Meli Pennington
 
Wild Beauty
 
Beauty
 
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I am an expert makeup artist - I've worked for Vogue, Glamou... read more
4 Wheel Enthusiasts   4 Wheel Enthusiasts
 
4 Wheels and More!
 
Auto
 
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Hello! We are the “Auto Enthusiasts” and this is our blo... read more
Chris Christensen   Chris Christensen
 
Amateur Traveler
 
Travel
 
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I left my day job in January 2010 to focus on consulting, po... read more
Stephanie O'Dea   Stephanie O'Dea
 
A Year of Slow Cooki...
 
Food
 
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Stephanie O’Dea is a New York Times best selling author, a... read more
Melanie Waldman   Melanie Waldman
 
Travels With Two
 
Travel
 
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In June 2008, after thirteen years as a successful custom sc... read more
Audrey Dao   Audrey Dao
 
Audrey Dao - Confess...
 
Beauty
 
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Audrey is a part-time beauty blogger who is currently still ... read more
Spencer Razo   Spencer Razo
 
Auto Repair Savings ...
 
Auto
 
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I am a part time blogger you would say since my main job is ... read more
Heather Cowper   Heather Cowper
 
Heather on her trave...
 
Travel
 
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As a child my parents loved to travel, and every summer we p... read more
The Fashionable Ho...   The Fashionable Ho...
 
The Fashionable Hous...
 
Fashion
 
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I blog full time. I work at least 10 hours a da,y 7 days a w... read more
English Mum   English Mum
 
englishmum.com
 
Food
 
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I’m a 39 year old layabout and arch procrastinator with a ... read more
Walter Schaerer   Walter Schaerer
 
Walter's Travel Memo...
 
Travel
 
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www.schaerers.info... read more
Micky   Micky
 
Nokiausers
 
Gadgets
 
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I’m 39 years young, originally from the United Kingdom, bu... read more
Karla Sugar   Karla Sugar
 
KarlaSugar
 
Beauty
 
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I started out in journalism, writing for a newspaper — now... read more
Andrew Mrozinski   Andrew Mrozinski
 
Ridestory
 
Auto
 
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I started Ridstory because of my life-time interest in cars.... read more
Alice V Smith   Alice V Smith
 
Alice's Fashion Blog...
 
Fashion
 
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I am beginning Fashion Designer still exploring the industry... read more
Keith   Keith
 
Velvet Escape
 
Travel
 
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I'm Keith, a thirty-something living in Amsterdam, The Nethe... read more
Best Tablet Review   Best Tablet Review
 
Best Tablet Review
 
Gadgets
 
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Rob is an art director, blogger, web designer and writer tha... read more

By using the Online Impact Factor™, Konector is the first company to use detailed audience analysis to rank the top blogs. The algorithm is more complex than the traditional impact factor used by print journals. It includes variables like unique monthly visitors, total visits, page impressions, average time spent on site, site activity and bounce rate. Several other variables are also taken into consideration to ensure that you have an accurate measurement of the influence of an online publication.

Why do we measure reach, frequency and interaction?

Reach (the number of people that come to a site): The more popular the site means more people will see the ads and read the reviews, therefore the higher it will rank.

Frequency (how often people come to a site): This helps us measure the quality of the content on the site. The number of times a visitor returns to a site is a good indicator of how good the content is. Good content means that the author`s opinion has greater impact. Advertisers will also gain greater brand exposure to visitors who come back to the site regularly.

Interaction (how active are people when on a site): This measures variables like the time spent on a site and the number of pages viewed. Like frequency above, this helps us calculate the quality of the content. The better the greater the author`s impact. Advertisers are also in front of the visitors for a greater length of time, resulting in more brand exposure.

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"My brand could not have asked for better results! I was able to get thorough feedback that provided immediate results and longer-term ideas." Chris Billis, Co-Founder ermis LABS.

"Konector is an excellent service. What would have taken hours of research and planning, Konector was able to pull together for me in a matter of minutes." Alex Webster, VP Marketing and Internet Sales, Baby Quasar.


“Konector was absolutely the best money we spent on our first campaign,”
Eric Butz, Managing Partner at Suicide Fantasy Sports.

"We used Konector to get feedback from the bloggers before we even launched Inque. The response we got was invaluable for our product development and relationship building. I highly recommend it."
Kevin Yeager, mSkinz and Inque

"Lancome has been doing a lot of outreach with the beauty blogger community, but without being sure which blogs have the biggest audiences. We’re glad to learn about the people getting the real traffic."
Kerry Diamond, VP Public Relations


"Thanks for everything, the know-how you guys provide is definitely needed these days,"
K.H. Digital Marketing Professional, NY


"Excellent insight into the gadget blogosphere, and a great tool for our influencer marketing strategy."
Alex Petrov, Just 5

Find and Connect with Influential Bloggers