A personal way to speak to your customers


Social networking has created huge opportunities for marketers to communicate with their audience in a more personal and direct fashion. One of those opportunities is to use online publishers who have the respect of their readers to advertise or endorse your products and services. It is a cost effective and efficient way to market to a large, global audience – or to a targeted, local market.

For example, Ford is loaning 100 Fiestas to social media trendsetters for six months so that they can share their experiences online. The campaign has gone beyond social media and has had significant press coverage in national newspapers and on several TV channels, including Fox.

In another example, T-Mobile in the UK sent G1 phones to leading mobile experts and invited them to the official G1 launch in London - it was a great success.

T-Mobile and Ford realise that certain individuals have the respect and trust of their online audience.

This is what we do at Konector... we find those individuals (Konectors) who have the right social networks and influence to promote your products and services on your behalf. We also monitor and measure their influence using the online impact factor, so you can track which Konectors have the most influence online at any one time.

We also provide publisher Audience Profiles, which are useful for finding Konectors who have captive audiences in your vertical markets. The Audience Profile can also be used for behavioural targeting, as it includes the demographics and personality traits of the visitors.

If you have any further questions regarding what we do, or how we can help you, please feel free to contact us .