The phenomenal increase in social networking is something that we all know about, however here are a few interesting facts and figures that show you how big it really has become:

• eMarketer estimates that 41% of the US Internet user population, equivalent to nearly 80 million people, visited social network sites at least once a month in 2008. By 2013 an estimated 52% of Internet users will be regular social network visitors.
• eMarketer projects that 79.7 million people in the US will create content on social networks at least once a month in 2009, either by updating a profile or communicating publicly. This equates to 40% of all US Internet users and 90.5% of social network users.
• comScore revealed that 74.6% of the 210 million people who use the web in Europe used social networking sites during December 2008.
• According to TNS more than one-half of UK teens have a social networking profile and more than one-third of UK Internet users ages 18 to 55 had visited such sites in December 2008.
• Compete revealed that Facebook is now the No. 1 social network in the US, with 68.8 million unique visitors and nearly 1.2 billion visits in January 2009.
• There are currently 147million mobile social network users worldwide, and this will likely increase to 803 million by 2012.

If you are interested in the seeing similar facts and figures from the world of digital marketing, then feel free to follow me on twitter. It is full of the latest stats extracted from my digital marketing research.

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