Here are some more great stats and data from the world of social media marketing.
• Using the latest figures from the leading market research companies and using a growth rate of 25% year on year (provided by comScore) I estimate the global number of social network visitors to be just under 680 million
• Nielsen found that one in every 11 minutes online is accounted for by social network and blogging sites
• Facebook users averaged over 3 billion minutes on the site every day. They updated their status 15 million times and became “fans” of a particular company, brand, product or person 3.5 million times daily
• eMarketer estimates that $2 billion was spent advertising on social networks worldwide in 2008, this is projected to increase 17% to $2.35 billion this year
• The IDC found that 43% of social network users never clicked on ads, and only 11% of those who did click purchased something. Compared to 80% and 23% respectively for nonusers
• A milestone for social media, YouTube received more than 100 million unique visits in January
• Another milestone for social media – according to Nielsen more people in leading digital countries worldwide are using social networks and blogs than email
• Pew Internet & American Life Project found that 89% of adult users logged on to social networks to stay in touch with friends, 57% to make plans with friends and 49% to make new friends
• Inside Facebook found that 45% of the social network’s US users are ages 26 and older and nearly 25% are over age 34
• The JPMorgan found that 45% of social network users ages 34 to 49 logged in one to four times per month
• Jupiter Research shows 64% of online users will try content recommended by a friend and 69% will pass what on they like to between 2 and 6 friends
• O2 estimates that over 700,000 businesses worldwide are now using twitter to send tweets on a daily basis