Konector is the first company to use detailed audience analysis to find and rank the leading blogs and bloggers. We provide marketing, advertising and PR professionals with the confidence to know which blogs and bloggers have the greatest influence on their audience, so that they can promote their brand to people who want to listen

Konector is a privately owned company operating out of the United States and the UK. Our team of experts dedicate their time measuring the influence bloggers have on their audience. Our combined skills include marketing, computer science, psychology, mathematics, statistics and epidemiology.

We have used these skills to create the Online Impact Factor™ so we can accurately measure the how much influence a blogger has online. The Online Impact Factor uses detailed audience analysis to measure influence and is therefore the most reliable tool on the market.

Where does the name Konector come from:

The name Konector is inspired by the Tipping Point, written by Malcolm Gladwell. The book describes how some ideas, products and messages have become global trends. The rise and popularity of Hush Puppies is one example used in the book. More recent examples would be Crocs, Twitter and Facebook.
Gladwell describes how this success largely depends on a relatively small percentage of people with three different types of personalities - Mavens, Salesmen and Connectors.

Connectors are people who have large social networks, often spanning different worlds. They make friends and acquaintances easily. They are self confident, sociable, curious and energetic. They are the type of people who know everyone, they link us up with the world and bring that world together... and they are a critical component to the spread of ideas.

Ashton Kutcher is an extreme example of a connector, with millions followers on Twitter. A single tweet from Ashton Kutcher made Susan Boyle a household name globally.

Mavens also play a very important part in the creation of trends. They are trusted experts in their fields, with a passion to share their knowledge with others. Mavens are often the first to pick up on new ideas and they use their knowledge, social skills and ability to communicate effectively to start trends.

This is what we do at Konector... we find connectors and mavens (people we call Konectors) who have an online presence and have the social networks and influence to promote products on behalf of advertisers.