Konector is the official supplier of the Online Impact Factor™. It is used as a standard measure to show how much influence a publication has online.

The Online Impact Factor™ is mainly used by digital marketers looking for influential publishers to promote, endorse or review their products or services. It measures reach, frequency and interaction. In other words, how many people come to a site, how often do they come to the site and how engaged they are when on the site.

The Online Impact Factor™ means Konector is the first company to use detailed audience analysis to rank the top blogs. It is more complex than the traditional impact factor used by print journals. For instance the algorithm includes variables like unique monthly visitors, total visits and page impressions, average time spent on site, site activity and bounce rate. Several other variables are also taken into consideration to ensure that you have an accurate measurement of the influence of an online publication.

To see the Online Impact Factor™ in action have a look at the insight section for the leading gadget blogs, and you can also see several of the variables used in measuring the Online Impact Factor™ in the demo profile.

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"My brand could not have asked for better results! I was able to get thorough feedback that provided immediate results and longer-term ideas." Chris Billis, Co-Founder ermis LABS.

"Konector is an excellent service. What would have taken hours of research and planning, Konector was able to pull together for me in a matter of minutes." Alex Webster, VP Marketing and Internet Sales, Baby Quasar.


“Konector was absolutely the best money we spent on our first campaign,”
Eric Butz, Managing Partner at Suicide Fantasy Sports.

"We used Konector to get feedback from the bloggers before we even launched Inque. The response we got was invaluable for our product development and relationship building. I highly recommend it."
Kevin Yeager, mSkinz and Inque

"Lancome has been doing a lot of outreach with the beauty blogger community, but without being sure which blogs have the biggest audiences. We’re glad to learn about the people getting the real traffic."
Kerry Diamond, VP Public Relations


"Thanks for everything, the know-how you guys provide is definitely needed these days,"
K.H. Digital Marketing Professional, NY


"Excellent insight into the gadget blogosphere, and a great tool for our influencer marketing strategy."
Alex Petrov, Just 5

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