Top 50 Beauty Blogs and Bloggers report

Publication Date: 21 August 2009
Price:Please Contact us for a quote to purchase the 150 page printed report.

The Top 50 Beauty Blogs and Bloggers report examines the 50 most influential blogs and bloggers in the beauty industry. It is designed for beauty companies who are using, or thinking of using, blogs and social networks to promote their brands.

Which blogs have the most influence on your target market:

The 150 page publication contains two sections, the Insight chapter and the Blog and Blogger Profiles.

The Insight chapter and profiles will give you a detailed comparison and analysis of the beauty blogosphere. They will help you understand:

• Which blogs have the most impact in the beauty blogosphere
• Which beauty bloggers have the most impact on their audience
• Which bloggers have a captive audience most suitable for your target market (by demographic and location)
• Which bloggers promote and review products most suitable for your product line

Additional insight into promoting your brand on social networks:

Many of the leading bloggers have a significant following on social networks, including YouTube, Facebook, MySpace and Twitter, which they use to review and promote beauty products to their already captive audience.

As can be seen in our sample profile, Nadine Jolie is the editor of a top 15 beauty blog. She also has over 2,400 friends on Facebook and 1,600 followers on Twitter. She uses these networks to interact with her audience in a very personal manner, gaining their respect and building relationships with them in the way very few companies can - while giving beauty tips and recommending beauty products.

Bloggers like Nadine already have large groups of followers, both on their blogs and on their social networks. The Top 50 Beauty Blogs and Bloggers report will help you choose which bloggers have a readership base that is suitable for your target market, so that you can approach them for advertising and promotional opportunities - knowing that your message will be read by the target audience of your choice.

The Online Impact Factor:

Konector is the official supplier of the online impact factor. The online impact factor is used as a standard measure to show how much influence a publication has online.

The online impact factor is therefore more complex than the traditional impact factor used by print journals. For instance the algorithm includes variables like unique monthly visitors, average time spent on site, bounce rate, incoming links and RSS feeds. Several other variables are also taken into consideration to ensure that you have an accurate measurement of the influence of an online publication.

A complete list of the top 50 beauty blogs can be found here.