Using Konector to earn more

Social media has changed marketing. Advertisers are moving away from shouting their message across to their customers, and are now searching for new ways to communicate.

One of these ways is through you. Marketers are looking for trendsetters, thought leaders and online experts to promote, endorse or review their products. For example, Ford in the US is loaning 100 Fiestas to social media trendsetters for six months, so that they can share their experiences online. And in the UK, T-Mobile sent G1 phones to leading mobile experts and invited them to the official G1 launch in London. T-Mobile realise that industry experts have the respect of their online audience, and hence trust their judgment (and fortunately for T-Mobile they had good things to say about the phone).

Marketers are also shifting more of their budgets online. One of the reasons for this is that it allows for more targeted and measurable advertising. Ad campaigns can now be designed for specific vertical markets - gaming, entertainment, health and fashion are a few examples. These campaigns are proving very effective and advertisers are therefore willing to pay a premium for sites that attract specific audiences.

Share your Audience Profile and impact factor with our registered advertisers so that they see your areas of expertise (your vertical markets). Give them a chance to find you, so that they can benefit from your online influence, and you can benefit from your online efforts.