Frequently Asked Questions

- How can the most influential blogs help me?
- How can I find blogs that are read by my target market?
- What is the best way to approach a blogger?
- I already have a list of blogs, can you still help?
- How do you measure the Online Impact Factor?
- I am a blogger and I want to know if I should register my blog?

How can the most influential blogs help me?

The blogs with the greatest influence in your sector are most likely read by a large proportion of your target audience. Visitors come to these blogs regularly, spending time on the site viewing multiple pages, leaving comments and interacting with widgets. Many of these visitors are themselves influencers too, continuing to promote brands both online and offline.

With this in mind the most influential blogs can help you:
- Promote your brand to a significantly large proportion of people in your sector
- Maximise the impact of your brand per visitor
- Reach additional influencers who will continue to promote your brand online and offline

It is for this reason that we use the Online Impact Factor (OIF) to measure a blog’s influence. The OIF measures reach, frequency and interaction. In other words - how many people visit a site, how often do they visit the site and how engaged they are when on the site.

Therefore the higher the OIF the more likely you are to gain greater brand recognition to a larger audience, an audience who are themselves more likely to be influencers. To see the OIF in action, and to view the audience sizes, have a look at the insight and profile sections of the report.

How can I find blogs that are read by my target market?

The most successful blogs are those that have a very particular focus and consequently they attract a targeted audience.

Therefore if you know the audience you want to reach, we can help you find the most influential blogs for your target market. We do this by measuring the visitor location and demographics for each site, so that you can match your requirements with our results. An example of how this is done is found in our insight section, or you can see the detailed blog overview in the profile section.

What is the best way to approach a blogger?

If you want to ask a blogger to help you promote your brand, either through advertising or PR, then it is far more effective to understand more about the blog and the blogger.

Bloggers are far more likely to promote a product or service if it suits their audience. Therefore understanding the blog will give you insight into whether the blog visitors will find your brand of any interest. Bloggers are also more likely to work with you if you communicate with them on a personal basis. Consequently it is helpful to know more about the person behind the blog, and the most suitable way to approach them.

It is for this reason that we include the above information in the blog profiles - to help you choose the right blogs for your target audience, and to help you build a relationship with the bloggers.

I already have a list of blogs, can you still help?

If you already have a list of blogs, we can still help you understand the best way to approach the bloggers in your list, and which blogs have the greatest influence in your sector. This will help you focus your efforts on those blogs that have the greatest impact on your target market.

If requested, we will also happily find additional blogs in your sector that impact your target market.